Jack on the Flagstaff for people who gave up replacing bags

Jack Reid
A Letter From the Founder

Jack on the Flagstaff for people who gave up replacing bags

I know the pattern: you replace the same kind of bag every couple of years and stop expecting one to fit your week. The Flagstaff is made for the days you already live.

Jack · Founder · United Kingdom · October 2026 · 3 min read

Vintage Rucksack | FLAGSTAFF

I am moving Jack Reid to custom-only work after 29 years of ready-made bags. You have stopped looking for a bag that suits how you actually live, and I am offering the last ones for the days you already have. The Flagstaff is £98.95 rather than the usual £495.95, and these will not be made again.

I have read the messages people leave me for years. The recurring note is simple: they want a bag that belongs in an ordinary day, not one kept for a photograph. I understand that better now.

I do not choose parts by their list. I ask what a person can stop doing because of them. A phone can have its own pocket. A key can stay easy to find. The bag can close when the day gets busy.

19971997
1997: the beginning, when Jack Reid started as a small workshop and a hobby.
TodayToday
Today: still at it, after 29 years of making bags.
1

Waxed canvas and leather

I chose waxed cotton canvas and oil-immersed crazy horse leather for the character, not decoration. On a wet Monday commute, the Flagstaff can be part of your day without being saved for an adventure.

★★★★★

"I was looking for a timeless, handcrafted bag and Jack Reid exceeded my expectations. Its durability, design and craftsmanship make it my go-to bag for both work and travel."

Michael H.
2

A place for the small things

I insisted on a laptop compartment, smartphone pocket, zipped pocket and slot pockets inside. At the front door, the things you need have a place instead of becoming a search through one large space.

A place for the small things
★★★★★

"The quality of my Jack Reid bag is unparalleled. The leather is incredibly soft and the attention to detail is impressive."

Conor O.
3

A pocket for the quick reach

I asked for front flap pockets with magnetic buckles so the small things you need are easy to reach without opening the whole rucksack. At an airport queue, you can take out what is in that pocket without unpacking the day.

★★★★★

"Ordered on a Monday and it was on my doorstep in Ennis by Thursday, beautifully wrapped with a handwritten note from Jack. You can tell this was made with care."

Matthew R.
4

A secure way to close it

I kept the secure drawstring opening, canvas cap and leather strap with buckle. On a weekend away, the closing is part of the bag's ordinary handling, not a loose top you have to keep checking.

★★★★★

"Jack Reid bags perfectly combine style and functionality. The design is sleek and the compartments are well thought out; my laptop and notebooks fit with room to spare."

Kevin W.
5

A handle for the daily carry

I chose a soft cotton handle because carrying the bag should feel comfortable on an ordinary journey. During a school run, that matters in the hand between the front door and the gate.

★★★★★

"What sets my Jack Reid bag apart is its versatility. Whether it's a business meeting in London or a weekend away, it adapts to any occasion effortlessly."

Oliver T.
6

Room for the life you have

I gave the Flagstaff room for the changing parts of a day, from a weekday commute to a weekend away. It is made for everyday adventures, travel and commuting, so the bag can stay with you instead of changing jobs every other day.

★★★★★

"I bought this for my husband's birthday and it arrived in Cork beautifully wrapped, with a handwritten note from Jack. The leather is gorgeous and the stitching is perfect."

Niamh B.

The Flagstaff, against the vintage rucksacks you have been buying

The usual high-street rucksack

Everything ends up in one deep pocket

A ringing phone is buried under everything

The opening needs checking when the bag is set down

Quick-reach things are trapped inside

The Flagstaff

The compartment and pockets give the main things separate places

A smartphone pocket gives the phone a home

The drawstring, canvas cap and leather buckle close the opening

Front flap pockets with magnetic buckles make access easier

The leather ages beautifully, making it an investment I'll cherish for years.

The last ready-made run

I am changing the shop from ready-made pieces to bags made to order. That is the reason for the farewells, and I am not closing Jack Reid.

The remaining Flagstaffs are the last of this run. When they are gone, this rucksack will not be made again.

£98.95
Clearing Price
29
Years
4.9★
1247 Reviews
30
Day Returns
“
★★★★★

Jack Reid bags perfectly combine style and functionality. The design is sleek and the compartments are well thought out; my laptop and notebooks fit with room to spare. A luxury item, but also practical for everyday use.

Kevin W.
Wrapped by hand

A small note from my shop, for the days ahead.

I am proud of the waxed canvas, the leather and the small choices in this rucksack. If the Flagstaff fits the way you already live, I hope it earns its place.

Take a look if you have been meaning to replace the bag you keep making do. Check what is left before the ready-made run has gone.

Final stock. 30-day returns. A farewell to ready-made bags.

Check the Flagstaff

★★★★★4.9 / 5 from 1247 reviews
£495.95£98.95
  • See whether the final ready-made stock is still available.
  • £98.95, with 30-day returns.
  • Choose it if it fits how you actually live.

You have paid too much for the high-street bag that lasts two winters; the Flagstaff is £98.95, not the usual £495.95.

Check availability

About the writer. Jack founded Jack Reid in the United Kingdom in 1997.